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Strategies and tactics on marketing

CAO Dong(Management College,Guizhou University,Guizhou Guiyang 550025,China)  
The words of strategy and tactic are from military affairs and now more and more military theories are applied to enterprise management.In this essay,the author studies the differences between strategy and tactic in military affairs and marketing from a comparative way,and discusses the relationship between marketing strategies and marketing tactics.The author puts forward a regressive marketing thought—from marketing tactics to marketing strategies.That is to say,in the complicated and varied market environment,enterprises can take advantage of new changes and opportunities,even create a new market by changing its conditions.The marketing strategy from top to bottom is based on the profound understanding of marketing tactics: marketing tactics control marketing strategies and marketing strategies promote marketing tactics.
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