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《Journal of Shanghai Jiaotong University》 2008-11
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Game Theory Analysis of Strategies of Market Entry and Product Innovation in the Industry of Durable-goods

Lv Jun-tao,TANG Yuan-hu(Antai College of Economics & Management,Shanghai Jiaotong University,Shanghai 200052,China)  
Using a two-period game model of Cournot quantity competition between new products,this article investigated the strategies of market entry and product innovation of incumbent and entrant in the industry of durable-goods,and made a welfare appraisal of firms' innovation behaviors.It is found that whether the incumbent deters entry depends on the innovation costs of incumbent and entrant,and the innovation extent of new products.Innovation can strengthen incumbent's capability of deterrence.If the innovation extent increases,advantages of deterrence will become greater,expenses of it will decrease and incumbent is apt to not innovate when entry is deterred.In some cases,if the innovation cost of incumbent increases,deterrence will become more difficult.When the innovation cost of entrant is low,there is excessive incentive of innovation investment;when it is high,the incentive is insufficient;when it is at middle level,the interests of firms are consistent with those of social planner.
【CateGory Index】: F272;F273.1;F224.32
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【Co-citations】
Chinese Journal Full-text Database 1 Hits
1 ;The Industrial Organization Studies on Corporate Strategies of Technological Innovation In the Industry of Durable Goods[J];Science & Technology Progress and Policy;2008-12
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 JIN Shi-zhen 1,DENG Xin-mei 2 (1.Environmental Protection Bureau,Qingshan District,Wuhan 430080;2.Southwest Normal University,Chongqing 400715);A Study on Strategy of New Products Development of China's Automobile Manufacturing Industry[J];Journal of Yuzhou University;2002-01
2 SU Qin,LI Zhao,CUI Yan-wu,CHEN Ting (School of Management,Xi'an Jiaotong University,Xi'an 710049,China);An Empirical Analysis on the Antecedents of Internet Customer Behavior[J];Systems Engineering;2007-02
3 ZHANG Youhuai Guangdong Academy of Social Sciences, Guangzhou 510000, China;Innovative Strategy of Automobile Industry in Guangdong Province[J];Journal of Guangdong Polytechnic Normal University;2008-07
4 DA Qing-li~1,YAN An~(1,2)(1.School of Economics and Management,Southeast University,Nanjing 210096,China;2.School of Management,Hefei University of Technology,Hefei 230009,China);Study of A Dynamical Cournot Model with Durable Goods and Different Costs[J];Journal of Industrial Engineering and Engineering Management;2007-03
5 LIU Bao-quan,JI Jian-hua,ZHANG Xian(Shanghai Jiaotong University,Antai College of Economic & Management,Shanghai 200052,China);Research of Optimal Motivation for Used Products Collection Based on the Maximization of the Product Recovery Profit[J];Journal of Industrial Engineering and Engineering Management;2008-03
6 LV Jun-tao,TANG Yuan-hu(Aetna College of Economics and Management,Shanghai Jiaotong University,Shanghai 200052,China);Game Theory Analysis of Business Strategies in the Industry of Durable Goods under the Threat of Entry[J];Journal of Industrial Engineering and Engineering Management;2009-03
7 CHEN Juan,JI Jian-hua(Antai Economy and Management School,Shanghai Jiaotong University,Shanghai 200052,China);Network Planning for Close-loop Network with Remanufacturing of Multi-item High-salvage and Perishable Products[J];Industrial Engineering and Management;2009-02
8 CHEN Ju-hong1,SHI Cheng-dong1,2,GUO Fu-li1(1.School of Business Administration,Xi'an University of Technology,Xi'an 710048,China;2.School of Electrical and Electronic Engineering,Shandong University of Technology,Zibo 255091,China);Contract Design on Closed-loop Supply Chain with Product Remanufacturing Based on Third-party Collecting[J];Industrial Engineering and Management;2010-02
9 HU Hao-feng,HE Chang-zheng(Business School of Sichuan University,Chengdu 610064,China);SEM-based Exparimental Research of Consumer Behavior[J];East China Economic Management;2006-02
10 WANG Chong,LI Yi-jun(School of Management,Harbin Institute of Technology,Harbin 150006,China);Internet consumer's behavior based on multiattribute utility theory[J];Journal of Harbin Institute of Technology;2008-02
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