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Influence of Law of Diminishing Marginal Utility on Tourism Products and its Precautions

Sun Yakun,Liao Miaochan(Economics and Management School of Guangxi Normal University Nanning Guangxi 530001)  
Gossen,the German economist has proposed the Pleasure Principle that the perceived satisfaction gained declines with the same pleasure repeated.The well-known Law of Diminishing Marginal Utility is formulated based on it.At the same time with the hedonic and consumption nature,tourism products are more easily affected by this principle,which can be seen from disposable tourism consumption and low revisit rate and so on.This article tries to find out its internal laws by analyzing the relationship between the two and provide a scientific basis for the rational development and marketing of tourism products.
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