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《JOURNAL OF SHIJIAZHUANG UNIVERSITY》 2000-01
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Brief analysis on traditional commercial couplets

LIU qing-wan  
Traditional commercial couplets are the very abundant resource which concentrates on the embodiment of the moral belief that 'all the people are my brothers, all the thing's are my friends'. On the other hand, the traditional commercial couplets accurately embodied three typical mentalities: the first one was the belief in universe; the second one was the belief in the history and the last one was the will to own the state and manage the state affairs. From the 'primordial and comprehensive' of the traditional commercial couplets to the 'unilateral and profound' of nowadays advertisement, marketing etc, it indicates to us that the commercial couplets will not only be becomprehensive but also profund.
【CateGory Index】: I269.6
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