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Investigation and Analysis of Public Cultural Supply and Demand in the Concentrated Severely Poverty-stricken Areas ——Taking the Designated Poverty Alleviation Area of North China University of Science and Technology as an Example

YUE Lina;NIE Huaiyong;Modern Technology Education Center,North China University of Science and Technology;Party Committee Organization Department,North China University of Science and Technology;  
With the deepening of poverty alleviation efforts, the cultural poverty reflected in the concentrated severely poverty-stricken areas has gradually attracted the attention from all sectors of the society. This research, based on surveying the residents in the poverty-stricken areas designated by the North China University of Science and Technology and the working staff in the villages, through the "bottom-up" approach, investigates the supply and demand of public cultural construction and services as well as the spiritual and cultural features of the poor residents. The results show that a series of problems exist in their public cultural construction, such as the restrictions of the "top-down" government-led mode on the construction and efficiency of public culture, the insufficient function of "enhancing aspiration and intelligence by culture", and the rare development in the construction of public digital culture. Therefore, it is proposed that the construction of public culture and culture poverty alleviation work should advance hand in hand. Besides, the construction of digital culture resources in the severely poverty-stricken areas should be vigorously promoted, and the universities and colleges are expected to take part in their cultural construction. A "top-down" demand-driven public culture construction and service mode should be established to reinforce the effective construction.
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