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《Modern Food》 2018-14
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Research on the Brand Development of Wuchang Rice

Niu Yi;Guo Fei;Qu Kairui;Rong Yi;Jiang Yujie;Bian Qi;COFCO Nutrition and Health Research Institute Co.Ltd;Beijing Key Laboratory of Nutrition & Health and Food Safety;Beijing Engineering Laboratory for Geriatric Nutrition Food Research;  
This paper firstly analyzed the status quo of Wuchang rice brand and the problems existing in the construction of Wuchang rice brand, then expounded the advantages and opportunities of Wuchang rice brand construction, and finally put forward reasonable suggestions for the development of Wuchang rice brand.
【CateGory Index】: F326.11;F323.5
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