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《Mathematics in Practice and Theory》 2008-11
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A Study On Coordination Mechanisms of Channel for Being Based On Customer Satisfaction

DING Chuan1,2,WANG Kai-hong1(1.School of Economic & Mathematics Southwest Finance and Economics University,Chengdu 610074,China)(2.School of Business Management Southwest Finance and Economics University,Chengdu 610074,China)  
The retailer′s service was composed of short-term service and long-term service for being based on customer satisfaction.so in the paper channel dynamic decision model was constituted because long-term service affect market with delay,on the base of it,three cases was analyzed: manufacturers didn′t incentive retailer for long-term service、manufacturer motivated retailer for long-term service and channel integration.The results show the retailer favors long-term service if manufacturers didn′t incentive retailer;the retailer pay more long-term service if manufacturers motivated retailer;Their effort was made by the retailer′s a discounts factor to future profits.at same time,channel total profits is more than the two others in the channel integration.if manufacturers motivated retailer,manufacturer and retailer′s profits is more than no incentive,in the channel integration,both profits is related with their assigning proportionment.
【Fund】: 西南财经大学科研基金资助(07QN09)
【CateGory Index】: F274
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【Citations】
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