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《Mathematics in Practice and Theory》 2013-16
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Research on Evaluation of Electric Commerce Website Based on Customer Satisfaction

SU Bai-yun;PAN Yong;Department of Mathematics and Information Science,Henan University of Economics and Law;School of Logistic and Electric Commerce,Henan University of Economics and Law;  
In recent years,with the network economy bottomed out,massive electronic commerce website unceasingly emerged.The consumers need to know how to find good business website,while the operators need to understand the management condition of their website.This paper evaluate e-commerce website from customers' angle through building the evaluation index system based on customer satisfaction and using AHP combined with the gray evaluation method.The method in this paper has resolved how to evaluate website,and it has instruction function to the electronic commerce website construction.
【Fund】: 河南省科技厅科技攻关项目(132102210496)
【CateGory Index】: F724.6;F274;F224
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