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《Journal of Shanxi Finance and Economics University》 2012-05
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Consumer's Psychological Response under Product Recall——Based on the Analysis of Risks and Emotions

DU Jian-gang,HEN Hun-hun,ZHANG Yue(Business School,Nankai University,Tianjin 300071,China)  
Consumer's emotions and perceived risks are two main lines of their psychological response in product recall.From the perspective of consumer's psychology,the authors put forward a model of consumer's psychological response under product recall based on the model of "risk as feelings" by Loewenstein.Through a series of simulative experiments about product recalls of cars,laptop and milk powder,the authors prove the different effects that the event dimension and the enterprise dimension exert on consumers' perceived risk and negative emotion,and confirm the rationality of the model and its universal effects in three industries.The paper also puts forward the practical suggestions to the companies.
【Fund】: 国家自然科学基金资助项目(项目编号:70872083、71172070);; NSFC/RGC联合科研基金资助项目(中方编号:70910036;港方编号:N_CUHK461/09)
【CateGory Index】: F274;F224
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【Co-citations】
Chinese Journal Full-text Database 3 Hits
1 LI Pei-gong,CU Wei-hua,XIAO Min(School of Management,Xiamen University,Xiamen,Fujian,361005,China);The Punishment Effect of Capital Market on the Automotive-Recall Firms——Evidence from Automobile Industry[J];Economic Management Journal;2011-04
2 WANG Xiao-yu,XIA Yin(School of International Business and Administration,Shanghai University of Finance and Economics,Shanghai 200433,China);The Effect of Product-harm Crisis on Distributor's Reaction and Relationship Climate[J];Journal of Business Economics;2012-01
3 YUAN Deng-Hua1,2; LUO Si-Ming2; FU Chun-Jiang2; XIE Ying-Qin2 (1 School of Management, Guangdong University of Foreign Studies, Guangzhou 510006, China) (2 School of Psychology of Jiangxi Normal University, Nanchang 330027, China);Impact of Advertising Intervention on Consumer’s Brand Attitude and Trust[J];Acta Psychologica Sinica;2010-06
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