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Strategy on the Image of Professional Football Clubs in China

WANG Jing-bo~1,FAN Zhan-ping~2(1.Dept.of Sports Training,Shenyang Physical Education Institute,Shenyang 110032,Liaoning,China2.Affiliated Sports School,Shenyang Physical Education Institute,Shenyang 110032,Liaoning,China)  
Good image is advantageous to strengthen the ability of club competition,and it also can improve the economic benefit and social benefit.The image of football club consists of mind identity,behavior identity and visual identity.Through CIS strategy,especially behavior identity,clubs can set a good image and promote the development of professional football clubs in China.
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