Full-Text Search:
Home|About CNKI|User Service|中文
Add to Favorite Get Latest Update

Evaluation Index System for Goodwill of CBA Professional Basketball Clubs in China

BI Zhongchun1,TANG Guangning2,YU Xiangke1 (1.Basketball Faculty of Beijing Sport University,Beijing 100084,China;2.Dean's Office of Shenyang Sport University,Shenyang 110102,Liaoning,China)  
On the basis of a detailed study of the theory of goodwill and the assessment of goodwill,the authors combine the current characteristics of professional basketball market in the market-oriented economy of China,and strive to analysis the associated theory of the goodwill of CBA professional basketball clubs.Furthermore,the authors want to establish the evaluation index system for the CBA professional basketball club and explain the quantitative and application of this system,in order to lay a necessary basic foundation for evaluating the goodwill value of clubs and give some beneficial references on the development and management of the goodwill of professional basketball clubs.
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©CNKI All Rights Reserved