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Sports,Symbol and Consuming Society——Explaining Sports Phenomenon in a New Perspective

ZHANG Defu (Physical Education and Sport College,Beijing Normal University,Beijing 100875,China)  
The purpose of article is try to explain why do people participate in the sports activity from a new point of view.A lot of people participate in sports activity not to seek for happiness,victory and health.The reason they participate in sports is social current situation and social value system at that time.The current society can be explained with such words as sport,image,symbol and society.In fact we are living in the connection of these words.The advertisement,as a compound body of the above four elements,reveal,a vivid behavior of real life.So from the new point of view of "consuming society",the author can explain the reason why people like sports activity.
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