Formation and Implementation Path of Economy Influenced by Large-Scale Sports Event
KONG Qingbo;XIONG Luquan;College of Physical Education,Chongqing University of Arts and Sciences;
In order to explore the relationship between large-scale sports events and their influence on economy and analyze the formation of economy and mine its implementation path for large-scale sports events,the authors take the commercial of large-scale sports events as the object of study,use literature,logical reasoning and other methods to do research on the influence economy which be contained by the large-scale sports events,based on the analysis of the influence and its forming process of the large-scale sports events. The results showthat the main factors which can influence the formation of influence economy for large-scale sports events should include collection of attention,resources of influence,quality of largescale sports event and TV media. And the important paths that can promote the realization of influence economy for largescale sports event should include enhancing the audience value as the core,expanding the media as the focus and making the development of intermediary as the bridge.