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Behavior of Sports Tourism Participants in Hainan

XIA Minhui;TIAN Xiaoyu;WANG Hui;LI Ping;College of Sports,Hainan Normal University;  
Taking 730 Hainan sports tourism participants as the research objects,by the methods of questionnaire investigation,mathematical statistics methods and etc.,this essay analyzes the conception and characteristics of sport tourists in their basic situation,motivation and behavior. The result shows that sport tourists not only have the general tourists' characteristics but also have the characteristics of participatory in tourism mode,the dualism of tourism purpose and the specificity of tour groups. Hainan Sports tourists are mainly young and middle-aged males. Their sports tourism consumption is mostly at the moderate level and their tourism motivation has significant correlation with the level of income. Their sport tourism motivation are significantly diversified. Through factor analysis,it finds that the motivations of sport tourists can be divided into three types,i. e. the making innovations,challenging ego and bodybuilding. The essay puts forward that Hainan should develop its sport tourists market,mainly targeting at young and middle-aged men and moderate consumption level,integrate sports tourism resources of Hainan and create marine sports tourism products at focal points. All-dimensions and all aspects of sport and tourism departments in charge should strengthen cooperation with clear direction and formulate special plan for sport tourism,thus making Hainan the destination of tropical sport tourism.
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