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A Tentative Analysis of the Inner Motivational Mechanism of Social Service of Local College and Universities

CHEN Jin-sheng;CHEN Xiang-ming(Dept.of Social Sciences,Jingde Town College of Ceramics,Jingde Town 333001)  
A modern college or university should undertake the three major social functions,including the function of social service.But much improvement should be made in this aspect.And therefore,it is necessary to build up an inner motivational mechanism of social service of local colleges and universities by changing the concepts,carrying out the organizational reform,making innovations of the operational mechanism and establishing the system of rewards.
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