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《Tianjin Science & Technology》 2016-01
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Improvement of the Interactivity of WeChat Public Platforms of Academic Periodicals

WANG Minghua;Periodical Office of China Pharmaceutical University;  
WeChat Public Platform of academic periodicals is promoting the operation and communication of the periodicals under the background of medium combination. However, limited by the platform's function and mode of transmission,the interactivity between the platform runner and subscribers is obviously insufficient.This paper probes into the problem of lack of interaction from the aspect of subscribers' features and discusses the improvement strategy from three aspects,which will provide reference for the running of the WeChat Public Platform of academic periodicals.
【Fund】: 江苏省期刊协会2015年度立项课题“学术期刊微信公众号互动性研究”(2015JSQKB020)
【CateGory Index】: G237.5;G206
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