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《Tianjin Science & Technology》 2018-10
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Analysis on Influence Factors of Internet Products' Brand Extensions

XIE Jiayin;WANG Jia;Suzhou Vocational Institute of Industrial Technology;  
Brand extension is one of the optimal strategies for the development of internet enterprises. Due to the characteristics of internet products,the influence factors of brand extension on internet products are different from the influence factors on traditional products. This paper analyzes the influences factors of brand extension on internet products in terms of brand,product,association,consumer and marketing strategies. The results are useful for the brand development of internet enterprises.
【CateGory Index】: F273.2;F49
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