Change of Sci-tech Periodicals' Profit Mode and Innovation Under the Background of Media Convergence
WANG Yongchao;Jiangsu Information Institute of Science and Technology;
Under the background of media convergence,traditional sci-tech periodicals should explore a fully marketoriented business mode through using the advantages of new media to realize both economic and social benefits. This paper analyzes the advantages and disadvantages of profit modes of both traditional paper journals and modern digitized journals.Combining with the successful profit mode of foreign sci-tech journals,it discusses new ways to create the profit mode of domestic sci-tech journals from four perspectives,i.e. commercialization,branding,digitization and open access. In addition to distributing and advertising,it suggests that China's sci-tech journals increase the exploitation of brands and resources to realize the sales for three times. It points out that new media can not only help promote print sci-tech journals,but can also be integrated into the three times sales,realizing cost savings and opening up diversified profit channels.
【CateGory Index】： G237.5