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《Sports Culture Guide》 2018-01
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Calm Reflection on the Upsurge of E-sports in China

TAN Qing-shan;CHEN Wang;College of Physical Education, Liaoning Normal University;  
In the paper, the methods of literature review and so on are used to analyze the phenomenon of upsurge of e-sports. The study shows that the evolution of entertainment concepts and methods, the integration of mainstream online games and the emerging of new technologies are the important factors of formation of "e-sports hot"; some problems also exist such as the management system is hindered, weakness in business operation ability of club, scarcity of the brand events, poor of social image and so on. In China, the healthy, stable and sustainable development of e-sports could be achieved via ways of improving the management system, optimizing policy system; making reasonable development ideas, accelerating the process of commercialization; creating branding events, improving the copyright value; utilizing media reasonably, reshaping the image of e-sports and so forth.
【CateGory Index】: G899
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