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The Treatment of Cultural Features in the Translation of Brand Names

Dong Xiaobo  
The brand names generally contain specific meanings of a particular culture.Many scholars have done much research on translation of brand names,but the systematic research from the aspect of treatment of cultural features is still rarely seen.This paper,from the train of thought of the retaining of cultural features and from the angle of techniques of translation,explores how to treat cultural features in the translation of brand names.
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