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《Studies on Cultural Soft Power》 2017-02
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An Analysis on Public's Motivation,Learning,Satisfaction Evaluation and Group Differences on Visiting Art Museum—Based on a Research Analysis Involving 13 Art Museums

Chen Geng;Bai Haohui;National Institute of Cultural Development,Wuhan University;  
Art museum is an important place to provide public cultural services,and a basic position to protect people’s basic cultural interests.Based on the research analysis involved 13art museums,11provinces,the paper finds that different groups have different motivations to visit art museums,and their learnings as well as satisfaction evaluations are of diversity.The factors that cause such differences include age,occupation,education background and so on.Therefore,when it comes to focus on constituting public service system of culture to obtain standardization and equalization,it is necessary for art museum to combine people’s demands and group differences so as to enhance the construction of content qualities and publicity capabilities,innovate the way of supplying and the form of expression,develop agreat diversity of social educations and services.
【CateGory Index】: J124
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