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《Journal of Xiangtan Normal University(Socim Science Edition)》 2003-01
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A Preliminary Study of Innovating and Optimizing Marketing Channels in the Enterprises

LIU Wei-nian( Department of Management, Xiangtan Vocational and Technical Institute, Xiangtan 411102, China)  
In modern marketing, the quality difference of one product in an enterprise is not so much as that before. The price has more and more difficulty in playing its role in the marketing. According to an analysis, the superiority and the number of the marketing channels account for 15% to 40% in the price of the product or the service. Thus, to innovate and optimize the marketing channels can be beneficial to an enterprise for a long time, making remarkable profits.
【CateGory Index】: F274
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