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《Journal of Xi'an Technological University》 2013-07
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Research on Influencing Factors on Panic Buying

XIE Li-ren,CHEN Jun-mei,ZHANG Ming-qin(School of Econimics and Management,Xi’an Technological University,Xi’an 710021,China)  
A model for studying the factors influencing panic buying was built on the basis of a vast amount of literature reading and depth interviews.And then the research hypotheses were made and tested through questionnaire.The influencing factors on panic buying are the extent of the harm,the such as panic,degree of information diffusion,the influence of reference group and merchants’reaction pressure.Factors has media credibility,government’s ability to handle crisis,impulsive consumption level,commodity scarcity play a crucial role regulating the intention and behavior of panic buying.
【Fund】: 教育部人文社会科学研究规划基金项目(11YJA630159)
【CateGory Index】: F126.1
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