Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Northwest University(Philosophy and Social Sciences Edition)》 2002-02
Add to Favorite Get Latest Update

A Century Retrospect in Advertising Theories

HUANG Meng fang (College of Literature and Arts, Northwest University, Xi′an Shaanxi 710069,China)  
Since its occurance at the beginning of the 20th century, the science of advertising has experienced three stages__its establishment ,maturation and innovation__and witnessed a series of academic schools__the reasonablism, the Chicagoism, the USP, the Artistic__Verbalism, the Classics, etc..Meanwhile, it developed various theories such as advertising investigating tatics,advertising goals, advertising personnel qualities, advertising positioning and so forth. All these theories helped in different degrees in the shaping and improving of advertising as well as the development of the advertising industry.
【CateGory Index】: F713.8
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【References】
Chinese Journal Full-text Database 1 Hits
1 XU Hai-liang(Marketing Strategy Center,News Center,State Post Bureau100055,Beijing,China);On Advertisement Communication of Precision Marketing[J];Journal of Jiyuan Vocational and Technical College;2007-02
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 CHENG Jin-fu(School of News and Media, Fudan University, Shanghai 200433, China);On the Formation and Artistic Features of Advertising Art[J];Journal of Anhui Institute of Education;2005-01
2 ZHAO Ai-hua (Department of Tourism,Dandong Vocational Technical College,Dandong Liaoning 118003,China);On Limitations of Extension Commodity Brand Trap[J];Journal of Anshan Teachers College;2001-04
3 XIANG Xi-wei,ZHANG Si-jia(College of Communication and Journalism,Hebei University,Baoding 071002,China);On the Aesthetic Characteristic and the Creating Strategy of Literary Mood of Advertisement[J];Journal of Baoding University;2009-01
4 Xiao De-rong(School of Environment and Art Design,Central South University of Forestry and Science,Changsha,Hunan 410000,China);Creativity Teaching:The Theme of Advertising Teaching[J];Journal of Educational Science of Hunan Normal University;2006-03
5 LI Wen-bin(Chinese Department of Wuyi University,Wuyishan Fujian 354300);On Phonetic Errors in Modern Advertising Language[J];Journal of Minjiang University;2007-04
6 LIAO Yong-jun1,HE Guo-qiang2(1.Changsha University of Science and Technology,Changsha,Hunan 410114;2.Hunan University,Changsha,Hunan 410082);On the Application of Brainstorming to AD Creative Teaching[J];Journal of Hunan First Normal University;2009-04
7 ;Analysis on the City Image from the Advertisement Aesthetics[J];China Advertising;2009-11
8 Zhou Xiaofan Zhu Shuai;An experimental psychological research on text design and layout of print advertising[J];Advertising Panorama;2009-05
9 XI Jia-bei1,WANG Xin-xin2(1.School of Economics Jurisprudence & Politics,Nanjing Xiaozhuang College,Nanjing Jiangsu 211171,China;2.School of Inter national Business Administration,Shanghai University of Finance &Economics,Shanghai 200433,China);Brand Personalities in the Context of Chinese Culture[J];Journal of Hubei University of Economics;2009-01
10 YU Yan-bo,ZHANG Ming-xin(School of Literature,Hubei University,Wuhan,Hubei 430062,China);Science or Art: A Reconsideration of the Debate on the Advertising Attribute[J];Journal of Hubei University(Philosophy and Social Science);2006-06
China Proceedings of conference Full-text Database 1 Hits
1 ;刍议视觉语言的个性表达与广告诉求[A];[C];2008
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 XU Hong, LIANG Ming-jun (Graduate School of Philosophy and culture, Wuhan University of Science and Engineering, Wuhang 430073, China);On the Science and Art of Advertising[J];Journal of Chongqing Institute of Technology;2004-04
2 He Xiumeng(Eastern China University,Shanghai 20062);On Modern Advertising[J];Journal of Hunan Mass Media Vocational Technical College;2007-01
3 RUAN Wei (Jianghan University,Wuhan,430019);Development traces of advertisement communication theory in 20th century[J];Journal of International Communication;2001-06
4 CHEN Xu-fang (Communication and News College,Xiamen University, Xiamen 361005,China);On the Humanistic Advertising[J];Journal of Henan Institute of Education (Philosophy and Social Science Edition);2005-02
5 LI Guang bo (College of Chinese Language and Literature, Central China Normal University, Wuhan 430079,China);On the Humanism in Chinese History[J];Journal of Central China Normal University(Humanities and Social Sciences);2001-04
6 CONG Dachuan1,LIU Yuxian2(1.Institute of Social Development Research,Dalian Marine Products Institute;2.Social Science Section,Dalian University of Communications,Dalian 116023,China);The Philosophic Nature and Practical Significance of the ″Human-Oriented″ Conception and the ″Material-Oriented″ Conception[J];Journal of Jinggangshan University;2006-06
7 LU Shang-bin LAN Xia (Department of Advertising and Mass Communications, School of Arts and Law, Huazhong Agricultural University, Wuhan, 430070,China);Towards a Humanistic Advertising[J];Journal of Lanzhor University;2002-06
8 LV Shang-bin LAN Xia(Department of Advertisement and Communications,Central China Agricultural Institute,Wuhan, 430070,China);Designing a Humanitarian Advertisement[J];Journal of Lanzhou University;2004-06
9 SONG Yu-shu(College of Cultural Propagation,Liaoning University,Shenyang 110036,China);The Cultural Attribute and the Significance of Dissemination of Advertisement[J];Journal of Liaoning University Philosophy Social Sciences Edition;2005-01
10 Wang Daiyue (Institute of Humanities and Social Sciences of Qinghua University, Beijing,100084);Try Talking about Ideology of Consumerism[J];Theory Journal;2004-11
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved