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《Modern Economic Information》 2009-18
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浅析中等规模会计师事务所的营销策略——基于PH会计师事务所实证分析

This article talks about the distinguishing features of the accounting firms' profession,and discuss on the marketing characteristic and problems. Define the concept of medium scale accounting firms,combine with the characteristic,and discuss the marketing strategy,analyzed one medium scale accounting firm—Huapu accounting firm.
【CateGory Index】: F233
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