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Experimental Study on Perception of Single-Price Change

ZHANG Jie\|hai (Institute of Sociology, Shanghai Academy of Social Sciences,Shanghai 200020,China)  
The perception of single price, which ranges from 1.00 to 500.00RMB was studied. The result shows that Weber's law is tenable when the price is above 12 01RMB and the Weber's index is around 0 10. The Weber's index of price perception decreases as the basic price increases. From the point of Weber's index, The perception of price changes is different between single and whole price. The results indicate that the accumulation effect exist in price change perception.
【CateGory Index】: F014
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