Integration-Assimilation Theory and Cross-cultural Management of Multinational Corporations
YU Wen\|zhao,YAN Wen\|hua (Department of Psychology,East China Normal University,Shanghai,200062,China)
The process of globalization, the diversity of human resource make the diversity of management necessary. One of the effective theory and methodology to imply the managerial diversity is Integration\|Assimilation Theory(IAT).The main idea of IAT is to transform the diversity value system into a common value system that is organization core value,which can be accepted by the whole staff.IAT has four main characteristics:Chinese\|rooted,systematical analysis,synergy of different management culture and dynamic.There are four stages of culture assimilation and integration in a cross\|culture organization:culture exploration,culture collision,culture conformity and innovation stage. The article discuses the operation method and model of IAT,and analyses the case study of Shanghai Wagen and Motorola company.
【CateGory Index】： F276.7