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Effects of Text Structure and Cognitive Style on Information Searching Performance in WWW

JIANG Cheng-ming,ZHANG Zhi-jun,REN Yan-ju (Department of Psychology and Behavior Science, Zhejiang University, Hangzhou 310028, China)  
The effects of text structure and cognitive style on information searching performance in WWW were exa-mined. It was found: (1)The searching time of linear text would be longer than hypertext when browsing a large information system, but the degree of disorientation in searching linear text was lower than in hypertext. (2)The Back button was pressed frequently when the hypertext was browsed, whereas the Home button was pressed frequently when the linear text was read.(3)The effects of cognitive style on information searching performance were not significant, which were not in accordance with our assumption and should be studied further.
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