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《Chinese Ergonomics》 2005-01
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The Implicit Memory Performances About Scenic Spot Under Different Appearance Conditions

WU Jun (Library, Hangzhou Teachers College,Zhejiang, Hangzhou, 310012)  
The experiment focused on what the psychological course had been while reading on-line travel advertising and what the valuable psychological theories for the design and evaluation of web or advertisement should have liked. The experiment explored the contribution of controlled processing (explicit memory) and automatic processing (implicit memory) in different appearance conditions (hypertext and linear),through so called inclusion and exclusion texts of PDP. The results were :1 The efficiency of implicit memory about hypertext was higher than linear .2 The efficiency of implicit memory about reading materials with picture was higher than the materials without picture.3The efficiency of explicit memory about hypertext was higher than linear. 4 There was no difference in the contribution of controlled processing at the way of materials present. It was concluded that PDP could dissociate the controlled processing and automatic processing in memory. So when we design, evaluate a web or advertisement, we should consider the effects of explicit processing and implicit processing at the same time.
【CateGory Index】: B842
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【References】
Chinese Journal Full-text Database 1 Hits
1 YANG Jian~1,XIE Guo-dong~2,SUN Yao~1(1.School of P.E.,China Univ.of Mining Tech.,Xuzhou 221008,China;2.School of P.E.,Liaocheng Univ.,Liaocheng 252000,China);Experimental study of motor implicit learning for poor-sighted students[J];Journal of Wuhan Institute of Physical Education;2006-06
【Citations】
Chinese Journal Full-text Database 1 Hits
1 Chen Ning (School of Management, FuDan University, Shanghai 200433);THE EFFECT OF ADVERTISEMENT EXPOSURE AND BRAND MATURITY ON THE MODE OF INFORMATION PROCESSING[J];Journal of Chinese Psychology Acta Psychologica Sinica;2001-05
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 TU Yong(Chongqing Technology and Business University,Chongqing 400067,China);Effect of Advertising Appeal and Emotional State on theMode of Information Processing[J];;2002-06
2 Li Qiong Wu Zuomin;Review of interaction mechanism on Advertising attitude and brand attitude[J];Advertising Panorama;2008-05
3 YANG Yi, DONG Da-hai, SONG Xiao-bing(School of Management, Dalian University of Technology, Dalian 116024, China);An Empirical Study of Effects of Advertising from a Communication Perspective[J];China Industrial Economy;2005-01
4 LIU Li,BAI Ren-pu(College of Engineering College,China Agriculture University,Beijing,100083,China);Empirical Study on Advertising Behavior of Tractor Manufacturing Enterprise in China[J];Chinese Agricultural Mechanization;2010-03
5 Gao Juan (Department of psychology,South of China Normal University,Guang Zhou,510000,China);The Development of Research Method in Advertisement Psychology[J];Science of Social Psychology;2006-06
6 Fu Wei-zhen, Dai Xiao-dong, Ding Jin-hong, Department of Psychology, Capital Normal University, Beijing 100089, China;Feasibility of parameter of eye movement in evaluation of production appearaince[J];Chinese Journal of Clinical Rehabilitation;2005-28
7 Yan Yan-mei,Ding Jin-hong Department of Psychology,Capital Normal University,Beijing 100037,China;Eye movement is a determination method for the effectiveness of plane advertisement[J];Chinese Journal of Clinical Rehabilitation;2006-26
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9 Chen Ning(School of Management, Fudan University,Shanghai,200433);A STUDY OF THE MECHANISM OF PSYCHOLOGICAL PROCESSING OF CELEBRITY ADVERTISEMENT SPOKESMEN OF DIFFERENT AGES[J];Psychological Science;2003-01
10 Li Lin (Department of Psychology,East China Normal University, Shanghai, 200062);The Effect of Positive Extra-information on the Assessment of Advertisements[J];Psychological Science;2003-06
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 CHEN Fang,ZOU Wei(The Department of Psychology Hunan Normal University ,Changsha 410081 ,China);A Comprehensive Report on the Research of Implicit Memory[J];Journal of Anyang Teachers College;2005-04
2 Yang Zhiliang, Zhou Ying Department of Psychology, East China Normal University, Shanghai 200062;IMPLICIT AND EXPLICIT MEMORY ON LINGUISTIC RECOGNITION:A DEVELOPMENT STUDY[J];Studies of Psychology and Behavior;2003-01
3 Bai Xuejun, Xian Guicai Research Center of Psychology and Behavior in Tianjin Normal University, Tianjin 300074; Department of Vocational Education, Tianjin Vocational Technical Teachers College, Tianjin 300222;DEVELOPMENT OF DIFFERENT COGNITIVE STYLES OF ELEMENTARY SCHOOL STUDENTS EXPLICIT AND IMPLICIT MEMORY[J];Studies of Psychology and Behavior;2003-01
4 Ji Feng, Liang Baoyong(Research Center of Psychology and Behavior in Tianjin Normal University, Tianjin 300074);THE NEURAL MECHANISMS OF PERCEPTUAL PRIMING[J];Studies of Psychology and Behavior;2005-01
5 Sun Yueliang,Xiao Chonghao(Education Department,Hanshan Teacher College,Chaozhou 521041);THE INFLUENCE OF THE WAY OF TEXT PRESENTATION ON READING EFFICIENCY UNDER THE CONDITION OF LIMITED READING TIME[J];Studies of Psychology and Behavior;2006-04
6 XIE Li-juan 1,CHEN Huan-wen 2,XIE Guang-rong 2 (1.Second Hospital of Xiangya Medical School, Central South University,Changsha,Hunan 410011,China; 2.School of Law, Changsha University of Science and Technology,Changsha,Hunan 410077,China);Re-research about Effect of Material Schema and Cognitive Load on Analogical Reasoning Transfer of Students' Cognition[J];Journal of Educational Science of Hunan Normal University;2005-01
7 FENG Yong-hui(College of Education Science,Hunan Normal University, Changsha, Hunan 410081, China);Summarize of Studies on Inplicit in China over the Past Decade[J];Journal of Educational Science of Hunan Normal University;2005-03
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9 FAN Wen_jie (Ph.E Department Yuzhou University,Chongqing 400020,China);Enlightenment for Physical Education from Implicit Memory and Implicit Learning[J];Journal of Guangzhou Physical Education Institue;2001-03
10 FAN Wen-jie (Ph.E Department Chongqing Technology and Business University, Chongqing 400020,China);Overview of the Research on Implicit Cognition in Motor Skills Acquisition[J];Journal of Guangzhou Physical Education Institute;2003-06
【Secondary Citations】
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1 Wu Lizhen(Spare-Time College of Huangpu District, Shanghai );AN IMPLICIT MEMORY TEST ON NAMEBRANDS[J];PSYCHOLOGICAL SCIENCE;1998-05
2 Chen Ning (College of Management, Fudan University);EFFECTS OF ADS' EXPOSURE TIME AND ATTENTION LEVELS ON THE MODE OF THE CONSUMER'S IMFORMATION PROCESSING[J];Psychological Science;2001-02
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