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Study of Hazard Perception and Wherein Effects of Sexual Differences

ZHAO Zheng-xuan,RAU Pei-luen Patrick,LIU Cheng-yi(Department of Industrial Engineering,Tsinghua University,Beijing 100084)  
This study investigated the main factors in hazard perception model and wherein effects of sexual differences through rating 50 products in 7 dimensions.ANOVA result shows that the female participants are more cautious facing potential hazard and more likely to read related warning signs.Multiple regression result shows that cautious intent is the main factor in hazard perception and the likelihood to read the warning signs.
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