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《Modern Educational Technology》 2008-10
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A Study on Enterprise Training Design of Stimulating Learning Motivation:From the Perspective of the Motivation Principle

LI Xue-lian YANG Min(College of Journalism and Communication,Shanghai International Studies University,Shanghai,200083,China)  
Based on emphasizing the importance of trainees’ learning motivation for enterprise training,this paper discusses the Motivation Principle put forward by John Keller,who is well-known professor from Florida State University.And then,according to ARCS model,the paper introduces some promoting strategies to design training courses to stimulate the trainees’ learning motivation in order to achieve the optimization of training.
【Fund】: 上海外国语大学2007年度规划基金项目“以绩效改进为导向的员工认知能力提升研究”(项目编号:KX171039)
【CateGory Index】: F272
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