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《Journal of Southwest University(Natural Science Edition)》 2019-01
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A Q Methodology-Based Analysis of Residents' Perception of Tourism in Zhangzhou Ancient City and of Its Formation Mechanism

CHENG Hui-shan;ZENG Zhen;LI Zhou-lin;GAO Hui-ling;WANG Dan;FAN Xiao-lei;LI Xiao-he;LAN Si-ren;College of Landscape Architecture,Fujian Agriculture and Forestry University;  
It is of great significance for promoting sustainable development of ancient city tourism to study the perception of tourism development of the local residents and its formation mechanism.In this paper,the ancient city of Zhangzhou is taken as an example,the Q methodology is adopted,and the local residents are required to give their subjective evaluation of the perception of the ancient city tourism through ranking Q propositions.Based on the results,the types of residents' perception of tourism are analyzed.The results of the study indicate that the residents of the ancient city of Zhangzhou have both positive and negative perceptions of local tourism development;Specifically,the perception dimensions can be divided into five types:"environmental awareness increases and the economy remains the same","social disorder and originality weakening","unbalanced development and economic gain","cultural heritage and ideological renewal",and"local identity and increased cost".As a whole,positive perceptions are stronger than negative perceptions but the negative perceptions caused by local tourism continue to increase.Therefore,according to the theory of social representation,the formation mechanism of residents' tourism perception is explored from three aspects:direct experience,social interaction,and media influence,and relevant suggestions are offered accordingly.
【Fund】: 福建省社会科学规划项目(FJ2016C080);; 福建省中青年教师教育科研项目(JT180108 JAS180117);; 福建农林大学科技发展项目(CXZX2017466 CXZX2017604)
【CateGory Index】: F592.7
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【Citations】
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【Co-citations】
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1 WU Bing;LI Sen;ZHOU Quan-li;BI Li-fang;College of Tourism and Environment,Shanxi Normal University;Institute of Kunming Scientific Development,Kunming University;;Variance Analysis on Community Residents' Perception of Inbound Tourism Supply[J];资源开发与市场;2015-10
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