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The Theoretical Analysis of Missing Strategy for Liu Xiang Brand

GAO Hui-ni1,LIANG Zan-bin2 (1.Department of Postgraduates,Wuhan Institute of Physical Education,Wuhan 430079,China;2.Department of Physical Education,Xianning University,Xianning 437100,China)  
The essay analyse the brand of Liu Xiang from the perspective of strategic marketing,and shows that the main reason for the missing marketing strategy of Liu Xiang brand is lack of marketing team-building and the impact of the system of our country.Today commercial value of the brand is very important,sports stars should not only attention the result of the athelete but also should be emphasis on the explore of the brand commercial value.
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