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Research on the Evolution of Social Network and Its Mechanism to Entrepreneurial Behavior

ZHANG Xiu-e;XING Ou;Jilin University,College of Business;  
In the process of entrepreneurship,entrepreneurs need to construct and utilize social network to obtain valuable information and resources,identifying and exploiting valuable opportunities to create new businesses and promote the healthy growth of the ventures. Entrepreneurs usually encounter the problems of new entry defects and legitimacy in the entrepreneurial process,especially for start-ups. Thus,entrepreneurs must construct social networks by themselves to win the trust of network members. At the same time,the social network will be improved and strengthened constantly along with the promotion of entrepreneurship. The capabilities of network development and management of the entrepreneurs and their enterprises will be enhanced by studying the role of social network in the process of entrepreneurial planning,decision,cooperation and motivation. It has great theoretical and practical meaning for the strategies making of the new ventures and the growth of entrepreneurial enterprises and economy in China.
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