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The “Ancient Tea Route” as Tourism Resources and Its Exploitation and Development

Tang Jian-bing;Huaibei Normal University School of History and Social Studies;  
The ancient tea route once was thriving in history and now it is a potential tourist resource with unique,diverse,ancient,ethnic features.This paper suggests several different aspects to explore the ancient tea route as a tourist resource.These aspects include overall planning;step by step implementation;define priority;create major products;discover attractive area for tour;working on presenting the best part of the Sichuan-Tibet ancient tea route;to achieve positive exchanges between special route tour and special destination tour.Furthermore,regarding current resource status,fully utilize and combine the tour resources on the Sichuan-Tibet ancient tea route and nearby local tour resources.It is important to improve lodging and food service facilities along the route.Lastly,it is crucial to enhance advertisement of the tour resource in order to reach the tourism market both at nationally and internationally levels.
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