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The Management Strategy of "School Brand" in Distance Education

Li Yue (Hangzhou Radio & TV university,Hangzhou Zhejiang 310012)  
Nowadays, the developing resources of modern distance education have largely been consumed, and the education resources have fleetly expanded. In the purposeful use of education consumer, the education resources present the trend of ceaseless integration and standardization. So the effective management strategy of school brand is a good way to develop the tradition, culture and teaching resources of school. This paper analyzes the characteristic of distance education environment and the connotation of school brand. It brings forward the establishment of brand identity and the strategy of brand extension in the school management of distance education.
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