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《R&D Management》 2017-01
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Analysis of Innovation Cooperation Profit Game Between Investors and Crowdfunders in Crowdfunding

LIU Zhi-ying;CHENG Qian-qian;MA Chao-liang;School of Management,University of Science and Technology of China;  
Aiming at the characteristics of the two main participants in the process of crowdfunding,it analyzed the profit game of investors and crowdfunders under different information conditions in crowdfunding,and discussed the influence on the interests and decisions of both sides based on four explanatory variables which were production,degree of product launch,discount coefficient,and degree of innovation,so as to prompt investors and crowdfunders to choose the corresponding strategy. The results show that under the condition of complete information and incomplete information,both investors and crowdfunders can achieve the consistent equilibrium and get their biggest benefits. At the same time,it put forward that the innovation cooperation is a win-win strategy.
【Fund】: 国家自然科学基金资助项目“领导行为作用下技术二元创新与商业模式匹配机理研究”(71472172);; 教育部人文社会科学基金资助项目“开放式创新环境下多主体协同创新管理机制研究”(14YJA630035)
【CateGory Index】: F124.3;F224.32
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