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《Journal of Yunnan Normal University(Teaching and Research on Chinese as a Foreign Language)》 2011-01
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An Investigation Report on the Effects of International Communication and Promotion of Chinese Culture

WU Ying1,GE Qi-chao2(College of Journalism and Communication,Shanghai International Studies University,Shanghai 200083,China;2.College of International Cultural Exchange,Shanghai International Studies University,Shanghai 200083,China)  
This research aims to investigate the effects of international promotion of Chinese culture in Japan and Lebanon from three aspects as follows: material culture,behavioral culture and spiritual culture.The study shows that in terms of contents there are significant differences at different levels of Chinese culture;in terms of communication objectives,religion is a key variable which leads to different effects in different countries and among different individuals;in terms of communication approaches,good effects depends on the improvement of communication patterns and communication channels.
【Fund】: 上海市社科基金青年课题《中国文化对外传播效果分析与对策研究》(2008EXW001);; 上海外国语大学“211工程”三期子项目《软实力与中国对外文化传播战略》(2112GWY001)阶段性成果
【CateGory Index】: G206
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