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《JOURNAL OF YUNNAN NORMAL UNIVERSITY(PHILOSOPHY AND SOCIAL SCIENCES EDITION)》 2000-01
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On the development of the cause of public relations of China

ZI Qing yuan (Department of Chinese, Yunnan Normal University, Kunming 650092, China)  
This article is meant to expound the development of the cause of public relations of China on the basis of an analysis and summary of the world’s public relations. The author goes deeper into the exploration of the market-oriented economy according to the theory that market-oriented economy itself must be a planned one, too. Further, he forwards such a key argument: the development of public relations do begin with market free economy, yet it must not be confind to itself. It is necessary to introduce market planned economy and the social structure of non-economic nature into it. The article points out that the cause of the development of public relations is not merely a phenomenon of capitalism. The author also brings about a more concrete idea for further developing our country’s socialist cause of public relations.
【CateGory Index】: C912.3
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