THE EFFECT OF PUBLIC RELATIONS ON SPORTS MARKET ECONMY
Rao Yuan(Physical education teaching,Yunnan Normal University)
This researches into the effect of public relations on sports market economy. Itconsiers that apply the means of public relations to sports market ecnomical fields could help to es-tablish a fime image of sports enterprise. to raise sports developing funds. to adjust the inner andouter relations ofsports department and to bring about a great advance in developing of sports mar- ket economy.