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《Journal of Transportation Systems Engineering and Information Technology》 2016-06
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Customer-search Destination Selection Behavior of Taxi Driver Based on the Theory of Planned Behavior

SI Yang;GUAN Hong-zhi;College of Architecture and Civil Engineering,Beijing University of Technology;Beijing Key Laboratory of Transportation Engineering;  
Based on the theory of planned behavior, this paper studies the customer- search destination selection behavior of taxi drivers. Three typical destinations are selected that including the business district,residential area and airport area. In this research, we explore the influence of the personal psychological factors including attitude, subjective norm, behavioral control and destination choice intention on the destination selection behavior. The results show that the attitude evaluation on the destination is the critical factor influencing the willingness of the drivers to head for this destination to search customers. Among the three destination types, residential area is the most frequent place to search for customers. Research results can provide the technical support for learning the taxi operation rules and improving the efficiency of empty taxi.
【Fund】: 国家自然科学基金(51338008)~~
【CateGory Index】: U491
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