A Summary of the Research on Product Innovahon Management at Home and Abroad
Hu Shuhua(School of Management, Wuhan Automotive POlytechnic University, Wuhan)
The first part of this paper summarizes the research on new product management abroad,including that on new product strategy and evaluation theory, success and fail of new product, productdevelopment performance, innovation organization theory, function and cost of product design. The secondpart introduces the domestic main books and papers in this research field. At the end, a comprehensiveliterature is given with 163 titles.
【CateGory Index】： F204