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《Zhejiang Sport Science》 2014-01
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Analysis on the Gap between Supply and Demand in Hangzhou Taekwondo Training and Martial Arts Training Market

LI Dan-dan;LIN Xiao-mei;PE Department,College of Education,Zhejiang University;  
Taekwondo and martial arts,with a very long history of development,are very popular with the youths in nowadays training market.However,during the process of market-oriented development in China,aquite different situation has appeared.Based on this,taking taekwondo training and martial arts training in Hangzhou for an example,the paper deals with an analysis of the gap between supply and demand.The research is completed on the basis of analyzing relevant literature at home and abroad by the means of interviewing experts,doing questionnaires and mathematical statistics research.The findings of the research show that the demand for taekwondo training market is far greater than that for martial arts training.The factors which are responsible for the gap between supply and demand are the project itself,the external market,and public awareness.The suggestions are as follows:simplify the routines,standardize the routines,better martial arts rank system,put emphasis on rituals' continuity,promote martial arts all over the country,positive propaganda,eliminate misunderstanding,and promote the market-oriented development of martial arts.
【CateGory Index】: G886.9
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