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《Zhejiang Sport Science》 2014-01
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Research on Marketing Mearsurements of Sporting Goods Based on Demand Features

YU Guang-xin;PE and Military Department,China Jiliang University;  
Supply is affected or even determinated by demand under buyers' market condition.Based on defining its connotation and emphasing its features,this paper analyzes characteristics of sporting goods demand including causality, differences between elasticity and higher relevance,then,some suggested marketing strategy such as activating latent demand,differential pricing are provided.
【CateGory Index】: G80-05
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