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《Zhejiang Sport Science》 2014-01
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Analysis on Sports Etiquette Culture Research by the Perspection of Word of Mouth Communication

LI Jing;Ankang University;  
This paper mainly use the methods of literature data and logic analysis and analyzed the status of research on sports etiquette culture.Research on sports etiquette culture comprehensive domestic scholars,can be summarized into three aspects:tradition sports etiquette culture,large-scale sports etiquette culture and sports etiquette culture and education.At present,the problems existing in the study mainly include that the basic theory research was not enough,research perspective,research methods of single one-sided and so on,this paper through the analysis of the new trends in research,found out the sports etiquette culture.
【Fund】: 国家体育总局体育哲学社会科学研究项目
【CateGory Index】: G803
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