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On the Introduction of Incentive Mechanism to Trademark Licensing System

Liu Jie  
Trademark licensing system plays an important role in our economic life.But it hasn’t been given enough attention in the theoretical study. The "Wang Laoji" trademark dispute highlighted the insufficence in trademark licensing system. This article discussed the great issues in the case, and analysed the parties’s competition for interests in trademark license.After that, this article sugesseted that incentive mechanism should be introduced to the trademark licensing system.
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