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On Public Use Rule in Trademark Law: Case Study on JiLi LUHU Trademark Dispute

Dong Dudu  
According to public use rule, if a trademark holder uses the nickname of a mark in the manner analogous to trademark use, he or she would have the right to exclude others to use such nickname. If just relying on the public use of the nickname of a trademark, only when the purpose of such public use is pursuing the relevant benefit for the owner of the underlying brand, the trademark holder would have the right to exclude others to use such nickname.
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