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《Journal of Minnan Normal University(Natural Science)》 2018-03
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Research on the Construction of Marketing System of Third-party Logistics Enterprises

XING Lei;NI Wei;Anhui Business And Technology College,School of management;  
In the current international economic environment, it is of great practical significance for third-party logistics companies to establish a new marketing system which is suitable for their own development needs. This article takes Sinotrans Fujian Co., Ltd. as the research object, conducts in-depth research on the status quo and problems of its marketing system, and proposes the ideas and specific plans for the establishment of a new marketing system for Sinotrans Fujian Co.,Ltd. With a view to bringing innovation to the company's customer value, service value and corporate value.
【Fund】: 2018年安徽省高校自然科学研究重点项目(KJ2018A0875)
【CateGory Index】: F259.23;F274
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