Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Resource Development & Market》 2017-01
Add to Favorite Get Latest Update

Analysis on Effect of Promotion on Purchase Intention of Green Agricultural Products

YUAN Feng-bai;LI Yuan-yan;CHEN Kai;School of Economics and Management,Beijing Forestry University;  
Price promotion was one of the most popular methods to open the new product market and encourage consumers to repurchase.There was lots of research on price promotion theory in the academic circles. Whether the price promotion activities could exert impact on the purchase intention of green agricultural products,there was a few relevant research in the current academic circles. In this paper,taking price promotions and giveaways promotion as the research object,analyzed the influence of price promotions and giveaways promotion on brand equity and promotion expectations,further analyzed the price promotion,giveaways promotion,brand equity and promotion expectations influencing on the purchase intention of green agricultural products,construction of the impact of the framework of price promotions and giveaways promotion for green agricultural product purchase intention,and suggestions for the further research and development of the theory was put forward.
【Fund】: 国家社科基金项目“城市居民绿色消费态度行为差异研究”(编号:13CJY090)
【CateGory Index】: F274
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 2 Hits
1 HAN Rui,TIAN Zhi-long School of Management, Huazhong University of Science & Technology, Wuhan 430074,China;Effects of Alternative Promotion Types on Consumers' Value Perception and Purchase Intentions[J];管理科学;2005-02
2 Luo Yongtai, Lu Zhengying;Game Theory Analysis and AHP Appraisement for Pro-motion-portfolios of Commodity[J];南开管理评论;2004-03
【Co-citations】
Chinese Journal Full-text Database 8 Hits
1 LU Chang-bao;WANG Chuan-sheng;;A Research on Interval Calculation of Complex Discount and Cognitive Mechanism of Discount Illusion[J];中央财经大学学报;2016-11
2 LI Yan-jun;CHENG Pan;College of Economics & Management Hubei Rural Development Research Center,Huazhong Agricultural University;;Factors Affecting Consumers' Loyalty to Retail Stores of Agricultural Materials: Based on Regulation Effect of Credit Sales Strategy and Interpersonal Relationship[J];农林经济管理学报;2016-05
3 OU Xia;LU Ding-guang;;The Impact of Brand Experience on Perceptual Value and Brand Loyalty: A Case Study of the Cosmetics Industry in Hong Kong[J];新闻大学;2016-03
4 ZHENG Hong-ming;SHI Wen-bin;School of Economics & Management,Southwest Jiaotong University;;The Influence of Consumer Personality on Promotion Preferences and Promotional Reaction[J];人类工效学;2016-02
5 WANG Xin-zhu;NIU Yong-ge;LI Wei;School of Business,Sichuan University;Education Department,Yibin College;;Promotion Types Influence Perceived Quality——Based on Compatibility Effect and Processing Fluency[J];软科学;2016-04
6 LIU Yang;Hu'nan Normal University;;Customers' Sensing Control, Effect of Self-efficacy for Purchase Intent in Self-service Situation[J];科教导刊(上旬刊);2016-03
7 LEI Da-zhang;YE Nai-yi;School of Economics and Management,Southwest University Science and Technology;School of Economics and Management,Southwest Jiaotong University;;A Study on the Indirect Promotion Mechanism of Implicit Price Bundling Strategy[J];华东经济管理;2016-01
8 LONG Xiaofeng;TIAN Zhilong;HOU Jundong;Huazhong University of Science and Technology;China University of Geosciences;;The Impacts of Social Norms to Socially Responsible Consumer Behavior in China[J];管理学报;2016-01
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved