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《Resource Development & Market》 2017-01
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Positivism Study on Tourist Cognitive Evaluation of Tourism Public Service——A Case Study of Inbound Tourist in Xi'an City

HE Yu-fan;MA Yao-feng;College of Tourism and Environment,Shanxi Normal University;  
By taking the cognitive evaluation of inbound tourists as the research object,this investigation selected Xi'an,the hot inbound tourism city,as an empirical case,and then applied SPSS21. 0 to analyze the validity and reliability coefficient of the research data in accordance with the research contexts. This paper extracted four principal components of inbound tourists in Xi'an public service by exploratory factor analysis and established the inbound tourist cognitive evaluation mode of the Xi'an City based on all above,presenting out research hypothesis. Then did mode modification and test goodness of fit analyzed by the AMOS21. 0,and lastly calculated the path of this hypothesis mode with the maximum likelihood estimation. Through the analysis,it was found that: Firstly,tourism public traffic,public information,public security and public communication had a notably significant effect on the cognitive evaluation of inbound tourists to tourism public service. Secondly,the impact of public information- public security- public communication- tourism public traffic were dropping off in order. Finally,from the viewpoint of inbound tourists,the tourism public service in tourist places was superior to those of the city. In the end,aiming at the 4 principal components and the 5 chief evaluation indexes,this paper put up corresponding advice to improve the tourism public service of Xi'an,attempting to offer the reference for the development of inbound tourism in Xi'an.
【Fund】: 国家自然科学基金项目(编号:41271158)资助
【CateGory Index】: F592.7
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